As the largest independent source of mobile audience data, we’re excited to report that we’ve just eclipsed the 5 billion download mark. In case you’re wondering just how much 5 billion really is, it’s more than the combined population of all seven countries where we have offices around the globe. That includes the US, UK, Finland, Singapore, South Korea, Japan, and Germany.
Our official download number 5,000,000,000 came for our client Le Figaro, a longstanding French newspaper who we’re excited to be helping establish a strong presence on mobile.
When looking at iOS-only downloads, we’ve now tracked an impressive 1 in every 28 apps downloaded. Combine that with our nearly 13 trillion marketing events and 2.5 billion mobile device profiles and we think we’ve got a pretty rich data set that’s hard to match.