The Fiksu Blog

Facebook Success Story: Fiksu and American Well


With its vast compilation of user data, Facebook offers unique targeting capabilities that often lead to great success for many of our clients. Boston-based telehealth company American Well is a great example.

Facebook itself was so impressed with their results that they recently released a case studyhighlighting American Well’s achievements.

Among the impressive results Fiksu was able to help American Well achieve on Facebook:

  • 3x higher conversion rates on Facebook than other channels
  • 3.5x more active users from Facebook
  • 84% of active users from all paid channels come from Facebook

Check out the complete Facebook case study for more details and results.