What are the implications of the current crisis for Fiksu's performance?
I know that many industries are predicted to undergo significant losses. In OTT the situation is different. With people stuck at home, CTV channels have witnessed phenomenal growth. As viewers get more comfortable with streaming, advertisers begin to reassess their ad placements in favor of advanced TV. The only challenge CTV will face to meet the advertisers' demands is the need to fill in for the loss of live sports, live events, and OOH.
The rule says: "Where the money goes, fraud always follows." Scams are going to be one of the largest challenges the industry will have to deal with. It's imperative to provide advertisers with a sense of security and reliability. Brands need to be confident that advertising on CTV is just as safe as it is on traditional TV.
What do you think CTV/OTT industry's biggest challenges will be during the upcoming years?
Well, this lockdown has altered a lot of our plans. And we had to deal with these alterations fast. For example, with industry events canceled, my team needed to rework our strategy and start relying on our social media channel more heavily. Another change we had to introduce at a rapid pace was remote working. It took us some time and effort to establish productive cooperation, but we managed to do that pretty effectively. I think we deserve a pat on the back.
What have been the biggest challenges you've had to overcome?
For me, it is always fun. I learn by hanging out with people way smarter than me. By continually asking them questions on how and why they do what they do, I gain more insights than I would from a self-development book or course.
How do you learn?
This one is easy! My two favorite hobbies are eating and sleeping. Luckily I am good at both! But seriously, I have a passion for hockey and can't wait for the rink to re-open.
What are you really into outside of work?