Category: Other

New Ebook: Press play on a winning mobile video strategy

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About two thirds of the media we buy each day is now video inventory. Why so much? It’s simple: mobile video campaigns convert for our clients. But for marketers new to video, we often hear the road to building a successful and repeatable campaign is fraught with unexpected complexity, frustration, and is a time sink. To help all marketers – and especially those dipping their toes into mobile video for the first time –  we wrote, Video: The gold standard in mobile advertising. The purpose of this content is to help you start faster and more successfully with video. Specifically, this ebook will help mobile…..

Pitch out: taking your mobile ads to the ballpark

It’s opening day for most of baseball today, and here at Boston-based Fiksu we have a lot of Red Sox fans getting excited for another big season. But beyond our rooting interests, we’ve also been thinking a lot about how the combination of location targeting and mobile ID-based tracking creates huge opportunities for brands interested in reaching baseball fans. First, baseball lends itself to direct location targeting for several reasons: 30 teams * 162 games each = 2,340 games An average of 30K fans per game Easy to map – only 30 locations to target Baseball pacing encourages lots of…..

10 reasons you need a mobile DSP

Usually, people we talk to have dipped their toes into programmatic advertising and are using, or have tried, a traditional desktop DSP. Yet, they’re talking to us because they want to get more results from mobile advertising. Explaining how mobile differs from other more familiar digital ad formats (like desktop) is usually the first thing we discuss. While there are a number of important differences between mobile and desktop that impact campaign performance, the important thing to remember is a good mobile DSP doesn’t compete with a legacy DSPs but compliments it. While adding a DSP to an existing adtech stack may seem daunting, here are 10 reasons why you should…..

How to tell if your ad buying platform is optimized for revenue

App marketers must show the effectiveness of their ad spend on long term revenue, often through performance metrics like ROI and ROAS. While this kind of measurement is vital, it is not always easy since performance can be skewed by improper attribution, fraud, and the use of incentivized traffic (sometimes inadvertently). One of the easiest ways to avoid these problems is by using a DSP that focuses on revenue-based metrics. With a performance metric in place, campaigns get optimized towards sources that drive quality users: if a particular publisher or audience doesn’t deliver good ROAS, it is quickly removed from…..

Introducing the new Fiksu Indexes

The Fiksu Indexes have been an industry staple for more than 4 years, tracking the rise and fall (but mostly rise) of mobile marketing costs and competition. Now we’re thrilled to introduce two new indexes that focus on the open RTB market. Our CPM index measures the cost per thousand ad impressions across a wide range of exchanges and ad formats, and our new Cost per Purchase (CPP) Index shows the relative price required to capture an app user who takes a targeted action, which is usually a purchase but can be a registration or subscription in some apps. Together, they…..

Upgrade glitches not enough to slow iOS 10 adoption on launch day

So a few iPhones were temporarily bricked. Think that will slow the pace of iOS 10 adoption? Doesn’t look like it. Now that iOS 10 is here, we’ve updated our iOS industry trackers to follow the adoption. And the launch day results show iOS 10 well ahead of all the releases since iOS 5 with the exception of iOS 7: We’ll keep watching over the coming week and see if the pace keeps up. If you’re watching our charts, keep in mind that the current day number is incomplete — it’ll continue to update, roughly every hour or so. What are…..

[Case Study] Casino App Developer Uses Fiksu DSP to Spot the Whales

Today, the casino app market is valued at $2.7 billion dollars, and due to impending law changes, the value is projected to balloon to more than $100 billion by 2017. But a quick search in the Apple and Google Play stores reveals hundreds of apps in the casino gaming category. So in a sea of similar apps, how does an app developer go about acquiring the right kinds of users? Learn how a major app developer did it by using Fiksu DSP. Results include outperforming an ambitious day 7 ROAS goal by 20%.

Twice is nice: Fiksu named finalist for two MITX awards

We’re excited to announce that we’ve been selected as a finalist in not one but two categories at the 2016 MITX Awards. The Massachusetts Innovation & Technology Exchange holds the MITX awards every year to recognize excellence and innovation in marketing and technology. This year, the Fiksu Mobile Audience Platform was nominated in the Most Innovative Ad Technologycategory, which spotlights the innovative platforms that are revolutionizing how to get the right message at the right time to the right people. Our platform helps brands do exactly this on mobile. In the MITX Marketing category, our work with Scotts and their…..

For advertisers, iOS 9 ad blocking is nothing to worry about

Lately, there has been a lot of speculation about iOS 9 ad blocking in the press. We at Fiksu feel this concern is overblown among advertisers. Ad blocking in iOS 9 is only available as an extension for Safari, making it applicable solely to mobile web traffic: there’s no indication that this change will have any impact on in-app ads. And remember, apps now account for 90% of time spent on mobile. That’s where the inventory is, that’s where the inventory performs best—for marketers looking to succeed on mobile, it’s business as usual. Even if, however, you plan on running…..

Ranking the Effectiveness of Facebook Campaigns

When looking to reach specific audiences and/or acquire loyal app users, more mobile marketers promote on Facebook than on any other network. And naturally, with so much competition, differing strategies for reaching potential users have emerged. The problem is, not all of them are created equal. Ordered from least to most effective, the following list examines the pros and cons of four popular Facebook marketing strategies. Tier 4: Just the basics   As simple as you can get, broad demographic campaigns are basic campaigns targeted at a certain demographic group, for instance, 18-25-year-old males living in the Northeast. Not entirely…..