If you’re wondering who to invite to a conference to guarantee a lively discussion, I suggest bringing ambitious, like-minded, mobile-obsessed women together. This Tuesday, I had the privilege of attending the Mobile Women to Watch summit in New York City as a 2015 honoree. Finalists accompanying me on this year’s list came from several recognized brands such as Walgreens, GM, Starwood and executives from leading ad agencies and mobile companies. With so many innovators in one place, it was quite the amalgam of stories, ideas and best practices from talented leaders in mobile. One of the things I love about…..
Category: Fiksu News Feed
Advertising Week, the annual celebration of the business of advertising, concluded today in New York. Here are some of the more notable takeaways: Mobile Media Summit: The theme of the Mobile Media Summit was combating the view of mobile as a silo. Various presentations played off this concept, including Fiksu’s own Spencer Scott who, along with a panel of peers, discussed the best strategies to maximize mobile ROI by better integrating mobile with broader marketing strategies. A special thank A special thank you to moderator Craig Cardon, panelists Rachel Pasqua, Yale Cohen, Adam Meshekow, and founder of the Mobile Media…..
In case you spent the last few weeks eagerly anticipating the return of Flappy Birds, here are the top four Fiksu news stories you might have missed: How Facebook Rewrote the Advertising Rulebook Fiksu’s own Craig Palli explains to Mobile Marketing magazine how Facebook’s ad app success is changing the way app marketers seek high-value users and what you can expect to come from Twitter, Google, Yahoo, and AOL. 10 Ad Tech, Marketing Execs Nominated For EY’s N.E. Entrepreneur of the Year Ernest and Young named Fiksu’s CEO Micah Adler a nominee for “Entrepreneur of the Year.” We’re all very…..
It’s been a busy week for our Chief Strategy Officer Craig Palli: with all the recent news around the changing mobile advertising landscape, his expertise has been in high demand. Last Thursday, Craig spoke with Mike Shields of the Wall Street Journal’s CMO Today about the importance of app install ads, on the heels of Facebook’s earnings announcement. Today, Craig’s thoughts on Facebook, Google, Twitter and Yahoo — and what it will take for each to succeed with app install ads — were included in a contributed post titled The New Face of Mobile Ads in Brand Republic’s Wall blog. Not…..
StoryTree’s SimplePrints app provides a fast and easy way to turn your photos into a printed photo book. And Fiksu provides a fast and easy way to scale a business with Facebook – so it only made sense that we were able to work with StoryTree to help grow their business by over 70% in just five months. Here’s the new case study. A picture-perfect match While Facebook’s mobile app install ads have proven their value to many app marketers, our programmatic technology can take that value to the next level. StoryTree is a great example: they had been marketing…..