Category: App Industry Commentary

What App Store Changes Mean for App Marketers

After weeks of breathless conjecture — will they introduce a new iPhone? (no!) or home automation? (yes!) — Apple used yesterday’s WWDC keynote to unveil a slew of changes and updates to OS X, iOS, and the App Store, but no new hardware. Instead, the focus of the event was squarely on developers. Yes, new features like improvements to iMessage, family sharing, and OS X to iOS AirDrop are nice updates for consumers. But in a nod to how important the developer ecosystem is to maintaining their position, Apple hammered home the message that this year’s updates are focused on developers,…..

Why iOS App Marketers Should Care About Exchange Rates

Most US Apple app developers understand that for every $0.99 purchase on iTunes, they make $0.70, a 70% cut. However, for international sales, that percentage varies due to a few factors Apple has a tiered pricing & commision structure for all purchases, and this structure is different for each country’s currency. For instance: Apple converts other currencies into the developer’s currency using the exchange rate at time of payout Apple’s pricing matrix is not updated in real-time Given this, if exchange rates fluctuate (as they always will), US developers may not make 70% USD cuts for a given currency’s pricing…..

Apple Clarifies IDFA Use for Attribution

In rapidly evolving industries, uncertainty can be a killer — so the introduction of the Advertising Identifier (IDFA) with iOS 6 was a welcome relief. The app marketing industry needed a privacy-respecting, industry-standard way to attribute ad performance, and the IDFA seemed like an ideal answer to an unsettled situation. Then, the news reports in February cited rejections of some apps who accessed IDFAs but didn’t display ads, throwing the situation back into confusion. Now, as Sarah Perez at TechCrunch just noted, Apple has made some changes to the iTunes Connect agreement that seem to confirm our initial interpretation of the…..

Apple Confirms What We’ve Known All Along

Earlier this week Apple released its updated figures on iOS adoption, showing that 87 percent of devices are running on iOS 7, 11 percent on iOS 6 and 2 percent on earlier OS’. And would you look at that – an identical representation of what Fiksu is seeing on its iOS adoption tracker! With rumors of iOS 8 looming, you can bet we’ll be watching!