Category: App Industry Commentary

Apple’s new Shopping category changes the game for retailers and other Lifestyle apps

Update 2: Looks like it was just a slow rollout. The shopping category is now appearing in iTunes and the iOS App Store – although the big-name shopping apps are still not showing up on the All Categories top chart. Amazon, iBotta, and Target’s Cartwheel, for example, were all in the top 40 overall before the change – and are not found in the top ranks at all right now. ——————- Update 1: While the changes we talk about below are still likely to happen, it seems as though there have been some problems with the transition. As of this…..

Facebook’s new emojis could be more than just silly faces

I’m always pretty excited about new possibilities for improving ad targeting and performance on Facebook. I’ll admit, however, that my first reaction to the new reaction emojis was dislike—especially because there was no Dislike button, which is something I was really looking forward to using regularly. And when I heard there were six new options but it wasn’t a true Likert Scale (a 1 through 7 range of Strongly Dislike to Strongly Like) I got a little more bummed. But after some more thought, I gotta admit, the potential is pretty impressive. For those unaware, in addition to the Like…..

Block this: in-app blockers no immediate threat to mobile advertisers

Update: As we were finalizing this post, Apple did in fact remove Been Choice from the App Store, citing privacy concerns. Whether it comes back in an altered form or not, Tom’s advice is worth keeping mind before you do anything drastic. — Ed. The recent hype around ad blocking on iOS devices, including coverage of a new app that helps you block ads within apps, doesn’t mean app marketers need to panic. We already covered why the web ad blocking introduced in iOS 9 shouldn’t be much of a concern for advertisers, but here’s why even more comprehensive blockers like…..

Advice for Agencies Working with App Developers

This is a guest post from our partner AppsFlyer written by Florence Broder, Community & Localization Manager at Appsflyer with contributions from Noa Manor, Senior Account Manager at Appsflyer. It’s a competitive app marketplace out there, which is forcing app developers to invest their in-house resources on product development rather than marketing the app. For that, they turn to digital agencies to support user acquisition and retention efforts. But what should agencies know when working with this unique group? We’re All in it Together App Developers are looking for agencies that will be their partner rather than just an outsourced…..

Two new iPhones spotted in Fiksu data

Rumors about the Fall introduction of new iPhones and iPads are heating up, with indications pointing to a September 9th announcement of the new devices. As a result, we did a little digging in our data to see if we could spot any new Apple hardware—and we did indeed. In July, we saw two new iPhones in our logs: IDENTIFIER  UNIQUE DEVICES  iphone8,1 87  iphone8,2 67 It’s important to note that these identifiers don’t match exactly what the new phones will be called: currently, the iPhone 6’s identifier is “iphone7,2” and the iPhone 6 Plus is “iphone7,1”. If the general…..

Don’t panic! Facebook app marketing changes don’t have to leave you in the dark

About a month ago, Facebook announced they will no longer allow advertisers access to device-level reporting. Specifically, advertisers won’t be able to get access to the device IDs of users found through Facebook ads. While this is a big change for advertisers using those IDs directly, there’s an important distinction that some commentary seems to be missing. Mobile Measurement Partners—like Fiksu and many others—will still be able to use device IDs for measuring LTV and reporting aggregate data on Facebook campaign performance. That means clients will continue to receive the same mobile ad attribution, complete event tracking, LTV measurement, and…..

Recent App Store “change” no cause for alarm

There have been some rumblings recently that Apple made a change to how apps get featured within the App Store’s “Featured” tab. This came after Apple changed the names of the “New” and “What’s Hot” lists to “Best New Games” and “All Time Greats”, amongst others. Previously, it was known that download velocity and volume could impact one’s placement in these “Featured” charts, presumably due to a ranking algorithm that looked at this data in real-time. For instance, an app that received 100K installs in a day was likely to get one or more features, such as in “What’s Hot”. The assumption…..

Google I/O announcements signal renewed focus on mobile app ads

Two years ago, Facebook threw a karate chop to the gut of the mobile marketing industry by creating revolutionary tools for mobile app marketers. Yesterday, Google responded with a one-two punch of its own, addressing both the demand side and supply side of the market. On the demand side, they’ve launched Universal App Campaigns that will allow advertisers to create one campaign that will cut across all of Google’s properties: Google search, the Play Store, YouTube, mobile sites, the display network, and its AdMob mobile ad network. They’ve also introduced Mobile App Install Campaign Attribution, which will allow advertisers to…..

“Mobilegeddon” brings good news for apps

This week, Google is rolling out some changes to their search behavior that could make waves for app developers. First, you’ve probably heard about the update to their page rank algorithm that gives more credit to sites that have a mobile friendly design, ranking them higher on mobile search results. The changes — referred to as “Mobilegeddon” by some in the SEO industry — reward web pages for such mobile-friendly practices as: Responsive design that adapts to the user’s screen size Avoiding Flash, preferring HTML5 videos and animations Quick load speeds on mobile, ideally under one second Avoiding interstitials, such…..

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