Author: Ben Shannon

New Ebook: Press play on a winning mobile video strategy

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About two thirds of the media we buy each day is now video inventory. Why so much? It’s simple: mobile video campaigns convert for our clients. But for marketers new to video, we often hear the road to building a successful and repeatable campaign is fraught with unexpected complexity, frustration, and is a time sink. To help all marketers – and especially those dipping their toes into mobile video for the first time –  we wrote, Video: The gold standard in mobile advertising. The purpose of this content is to help you start faster and more successfully with video. Specifically, this ebook will help mobile…..

10 reasons you need a mobile DSP

Usually, people we talk to have dipped their toes into programmatic advertising and are using, or have tried, a traditional desktop DSP. Yet, they’re talking to us because they want to get more results from mobile advertising. Explaining how mobile differs from other more familiar digital ad formats (like desktop) is usually the first thing we discuss. While there are a number of important differences between mobile and desktop that impact campaign performance, the important thing to remember is a good mobile DSP doesn’t compete with a legacy DSPs but compliments it. While adding a DSP to an existing adtech stack may seem daunting, here are 10 reasons why you should…..

5 predictions ahead of Mobile World Congress 2017

As another Mobile World Congress (MWC) kicks-off next week, we wanted to take a guess at what people will be talking about at the show when they’re not testing out the newest mobile devices on display. Here are five non-hardware predictions for MWC: 1. The continued development of AR/VR technology Every hardware vendor at the show is likely to say something about advances in AR/VR — mostly around hardware upgrades like improved processor speeds and lighter devices. However, more interesting will be the updates to the software, user experiences, and business strategies that will be used in the coming year…..

How to tell if your ad buying platform is optimized for revenue

App marketers must show the effectiveness of their ad spend on long term revenue, often through performance metrics like ROI and ROAS. While this kind of measurement is vital, it is not always easy since performance can be skewed by improper attribution, fraud, and the use of incentivized traffic (sometimes inadvertently). One of the easiest ways to avoid these problems is by using a DSP that focuses on revenue-based metrics. With a performance metric in place, campaigns get optimized towards sources that drive quality users: if a particular publisher or audience doesn’t deliver good ROAS, it is quickly removed from…..

Holiday Webinar Recap

We recently presented our annual “How to Plan Your Holiday Ad Budget” webinar. A perennial favorite, this year’s presentation was different than years past in that it wasn’t just about highlighting our best tips and practices – but included a new month-by-month strategy for maximizing marketers’ mobile ad budgets. We built this strategy on five consecutive years of holiday data. While some of our tips changed (Remember the App Store freeze of 2013?) we mainly see the same buying behaviors each year. Since this year is likely to follow the same pattern, we designed our plan to take advantage of…..

A New Resource for Mobile Marketers: The LTV Calculator

We’re laser focused on helping clients acquire high-quality users for their apps. In our eyes, a thriving app is one that’s able to both attract and retain the right type of user – and this is critically important – for the right acquisition costs. While some developers and performance marketers we talk to know how much they can afford to spend on RTB to the penny, many need a little extra help. Toss in all the different media buying options into the conversation (CPC, CPI, CPA, etc.) and it’s easy to get lost in a jumbled soup of acronyms and…..

Overheard this week at Fiksu DSP HQ

Today we’re trying something new. Rather than just writing about what’s happening in the mobile ad industry or discussing the latest and greatest at Fiksu DSP, we’re instead going to try and provide you with some light Friday morning reading. The goal of this new endeavor “Overheard at Fiksu DSP HQ” is to once a week give you a sense of the people and personalities churning the butter behind the scenes. It’ll be funny, dumb, relatable, heartbreaking, agonizing, poignant: but mostly just short. As an inaugural reader we welcome your feedback. Should we keep it up? Shut it down? More…..

How an expanded privacy setting in iOS 10 will impact the mobile advertising industry

Earlier this week, Apple revealed a major update to their “Limit Ad Tracking” setting in the forthcoming iOS 10. This update will give iPhone users greater control over their “Identifier for Advertising” (IDFA), specifically as it relates to what is shared with advertisers. In its current form (iOS 9 and earlier versions), when turned on, Limit Ad Tracking sends developers and advertisers the user’s IDFA and a flag indicating that the user does not want ads targeted based on their locations or behaviors. However, and this is an important distinction, under Apple’s Developer Terms, IDFAs are still accessible to advertisers…..

[Case Study] Casino App Developer Uses Fiksu DSP to Spot the Whales

Today, the casino app market is valued at $2.7 billion dollars, and due to impending law changes, the value is projected to balloon to more than $100 billion by 2017. But a quick search in the Apple and Google Play stores reveals hundreds of apps in the casino gaming category. So in a sea of similar apps, how does an app developer go about acquiring the right kinds of users? Learn how a major app developer did it by using Fiksu DSP. Results include outperforming an ambitious day 7 ROAS goal by 20%.