The Fiksu Blog

A New Resource for Mobile Marketers: The LTV Calculator


We’re laser focused on helping clients acquire high-quality users for their apps. In our eyes, a thriving app is one that’s able to both attract and retain the right type of user – and this is critically important – for the right acquisition costs.

While some developers and performance marketers we talk to know how much they can afford to spend on RTB to the penny, many need a little extra help. Toss in all the different media buying options into the conversation (CPC, CPI, CPA, etc.) and it’s easy to get lost in a jumbled soup of acronyms and metrics.

To solve the problem of knowing just how much each user is worth, we launched our new LTV Calculator. The calculator is easy enough to use that anyone involved with an app can use it and learn from the results.

How the LTV Calculator works

Answer a few basic questions about your app and we’ll be able to calculate your LTV:

  • Is your app available on iOS or Android? What category is it in?
  • How much revenue does it bring in per month?
  • How many active users do you have?
  • What’s your churn rate?

Even better, we’ll tell you how your LTV compares with the cost of acquiring new users in your category. Is your number high? Extremely low? In the middle? Once benchmarked, you’ll see tailored advice on how to improve your LTV or capitalize on it.

Try it out as many times as you want. Plug in different numbers to see how they impact your LTV. Share it with friends who have an app. And when you’re ready, reach out to us for help making your user acquisition strategy hum.