Fiksu Blog
Exclusive Traffic Opportunities: BidMind by Fiksu to Partner with TheViewPoint
BidMind announces a partnership with TheViewPoint, an ad monetization platform for CTV and OTT publishers and broadcasters
November 20, 2020
CTV advertising - a second wind for luxury brands

October 30, 2020
Pandemic has rattled shopper routines and luxury brands strategies. Such sharp changes force companies to look for new solutions and shift their marketing efforts to digital advertising and CTV video ads.
Connected TV advertising essentials to prosper during holiday season 2020

October 21, 2020
The 2020 holiday season is going to yield unexpected results for marketers.
Geofencing: How to Reach Locally Selected Audience via CTV

October 15, 2020
Geofencing comes in handy when targeting the right audience at the right place. Figure out how the technology works and the opportunities it brings to businesses.
BidMind: Commercial Potential of Connected TV Is Infinite

Bidmind sees a huge commercial potential of Connected TV advertising: As CTV viewership is growing due to pandemic, more and more brands are looking for opportunities to advertise there.

September 4, 2020
Facebook Boycott: Will CTV Benefit from It?

Facebook boycott by advertisers reshapes the advertising ecosystem. Which new advertising platforms emerge? Learn why you should divert your ad budgets to CTV.

August 31, 2020
What Is OTT Advertising? A Detailed Guide for Beginners

August 21, 2020
What is Programmatic TV? Benefits, Drawbacks, and Perspectives

During the last several years, though, the television industry has been experiencing shifts, as programmatic television buying has entered the territory.

What does programmatic TV entail, and what opportunities and challenges it brings to marketers? Let's figure it out.

August 20, 2020
CTV is Where the Viewers Go and Advertisers Should Follow
Why CTV threatens its predecessor TV? .Let's take a look at the CTV's rapid uptake, where it leaves linear TV, and what it all means for advertisers.

August 6, 2020
How to Target Ads for Gen Z on CTV?
How does advertising differ depending on the age of the target audience? Some marketers pay little attention to it while others adjust their products or services to satisfy consumers of a certain age. When being aware of generations' preferences and interests, advertisers can focus on the channels where buyers spend most of the time.

July 22, 2020
Using publishers embeddings to improve performance oriented campaigns
With the number of publishers growing every year it becomes more and more complicated to deal manually with campaigns management.

It is easy to get lost for humans with managing campaigns for thousands of publishers, so the usual reaction is to concentrate on some most perspective or largest and well-known of them, having the rest majority overboard. It is evident that such a strategy is far from optimal and some sophisticated tools needed to deal with such high cardinality features as publishers are.

July 13, 2020
The connected TV future is now
Fiksu, a renowned cross-environment programmatic platform, recently announced the launch of BidMind, a self-serve platform for marketing on connected TV (CTV).

We asked Fiksu's chief technical officer Oleg Fogel to talk about its recent release, the platform strengths and opportunities it offers. We also took a peep behind the scenes at the work of the platform, its advantages over competitors, and asked about the industry challenges.

July 9, 2020
CTV Boom Explained: An Exclusive Interview that Answers Why You Should Be Looking Into CTV Ads

In post-lockdown times, efficiency becomes a central point in running campaigns on all media, including connected TV. Today, we're talking with Reid Mitnick, Fiksu's Sales Director about BidMind, the latest self-serve platform for marketing across environments to see how its features help brands increase their CTV ads' GRP.

July 9, 2020
Fiksu DSP launches BidMind, a CTV advertising platform
Boston, July 6, 2020 — Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV.

For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment.
July 6, 2020
Coronavirus lockdown creates ample brand-building opportunities on CTV and OTT

With the rise of OTT and CTV advertising, it's crucial to build reliable partnerships, raise awareness of fraud and take steps to prevent it.

June 4, 2020
How to withstand ad fraud in the CTV environment

With the rise of OTT and CTV advertising, it's crucial to build reliable partnerships, raise awareness of fraud and take steps to prevent it.

April 28, 2020
Fiksu DSP now offers even more efficient ad campaign optimization and complete transparency through their self-serve platform
Fiksu, a demand-side platform for digital advertising, has announced the launch of its self-serve DSP. The platform has been built to empower marketers with scalable advertising tools and ensure full control over their ad campaigns. With the help of Fiksu self-serve DSP, advertisers can access inventory from premium supply-side platforms in various environments.
January 27, 2020
TechBytes with Anna Kuzmenko,
COO at Fiksu DSP

January 6 2020
The 3 best tactics from Fiksu to scale-up mobile advertising momentum

There was a time in marketing when advertising was all about showing your prospects how awesome your product was. Those were the days! But now the number of businesses has rocketed, the competition has gotten fiercer, and users are overloaded with information. These days marketing is not just about listing advantages, it's a marriage of fresh ideas and well thought-out strategies.
December 19, 2019
Should You Trust SSAI in CTV Advertising?

If you are a savvy marketer (or on your path to becoming one), you've probably heard about CTV advertising. Some are excited about it and say this is what you should be putting your money into. Others, however, take CTV ads with the grain of salt.

At Fiksu we believe that CTV has enormous potential but at the same time it has technology vulnerabilities that open the door to fraudsters. In this article, we're going to examine the strengths and weaknesses of SSAI, the most popular technology for serving ads on CTV.
December 9, 2019
How Can Brands Best Protect Themselves on CTV?
As ad spend on connected-TV grows, there are still a number of key issues which need to be ironed out. Some will require changes from OTT platforms themselves and cooperation across the industry, but there are steps advertisers can take now to protect themselves from CTV's pitfalls says Anna Kuzmenko, COO at Fiksu.
November 11, 2019