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Your guide to programmatic audio advertising

Programmatic audio offers a great opportunity to build your brand with a huge audience. Use our guide to make the most of this new advertising medium.
September 13, 2021

Omni-Channel Marketing: It's Just Right for CTV

A complete guide on omni-channel marketing to assist you in creating a strong marketing strategy.
August 19, 2021

Real-Time Bidding: Innovative Marketing Opportunities in the CTV ecosystem

Get down to the nitty-gritty of RTB in our freshly baked article and find out why this technology is just right for your business.
August 4, 2021

Programmatic Ad Buying &
Why You Should Use It
A description of programmatic ad buying in the Connected TV landscape and reasons for using programmatic ad buying in CTV marketing campaigns.
July 28, 2021

Intelligent Monetization on OTT & CTV: What are SVOD, TVOD, and AVOD?

New programmatic advertising platforms are appearing on a daily basis, but can you make sure that you're partnering up with the one that suits your needs the best? We have some ideas.
July 20, 2021

5 steps to choose the right platform for programmatic advertising

New programmatic advertising platforms are appearing on a daily basis, but can you make sure that you're partnering up with the one that suits your needs the best? We have some ideas.
April 28, 2021

How to choose the right ad server?

Choosing the right ad server can save you time and money. It is worth considering the nuances before committing to one. This article should help you with the decision.
April 15, 2021

Ad Tech Glossary
The Glossary of terms from BidMind DSP which gives the basics of everything you need to know about ad tech.
April 2, 2021
White labeling third-party software

White label software allows businesses to provide needed services to their clients without necessarily expanding their core competencies. Partnering with well-known and reputable white labels firms can give your business the edge its needs in your industry.
March 30, 2021

BidMind by Fiksu Partners With The Media Trust to Ensure HQ Inventory

BidMind has integrated The Media Trust to ensure clean, malware-free advertising campaigns for downstream partners and consumers
March 23, 2021

A Guide to Programmatic Advertising
New technologies have brought your clients closer than ever. Embrace programmatic advertising to reach them at a relevant time through an appropriate medium and get ahead of the game
March 19, 2021

BidMind by Fiksu releases a full list of key updates of its platform

The BidMind team has prepared a full list of all key updates implemented on their platform since its launch. The scope of updates includes geo-fencing, third-party audiences by Liveramp, IVT report, and a set of features helping customers to have a positive UX.
March 4, 2021

BidMind by Fiksu taps Pixalate to confront ad fraud in Connected TV/OTT

February 3, 2021 -- BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising.
February 3, 2021

In 2021, Focus on Contextual Targeting for CTV Content
It is something of a cliche to say that 'nothing will be the same after COVID-19', but it is true – and especially so for how we consume media. Beyond lockdowns and direct film streaming in lieu of cinemas, a revolution has occurred in our media consumption patterns. Connected television (CTV) has arguably experienced some of the greatest changes.
February 2, 2021

Why Should Children-Oriented Brands Launch CTV Ad Campaigns?
The everyday life of most families changed during the current COVID-19 pandemics. The global lockdown has resulted in parents and kids staying at home for months on end. Due to these lifestyle changes, most families have strived to find common entertainment. TV has always been a surefire option for family-focused content. Today, linear television has given way to more advanced media - connected TV (CTV) and over-the-top (OTT).
December 22, 2020
Agencies, brands, and media buyers have full control of their ad campaigns via BidMind's self-serve DSP. Be certain you enjoy the best media buying experience. From reporting to machine-learning algorithms, we're striving to guarantee that your CTV ad placement workflow is exceptional.

BidMind by Fiksu Demand Side Platform

Exclusive Traffic Opportunities: BidMind by Fiksu to Partner with TheViewPoint
BidMind announces a partnership with TheViewPoint, an ad monetization platform for CTV and OTT publishers and broadcasters
November 20, 2020
CTV advertising - a second wind for luxury brands

October 30, 2020
Pandemic has rattled shopper routines and luxury brands strategies. Such sharp changes force companies to look for new solutions and shift their marketing efforts to digital advertising and CTV video ads.
Connected TV advertising essentials to prosper during holiday season 2020

October 21, 2020
The 2020 holiday season is going to yield unexpected results for marketers.
Geofencing: How to Reach Locally Selected Audience via CTV

October 15, 2020
Geofencing comes in handy when targeting the right audience at the right place. Figure out how the technology works and the opportunities it brings to businesses.
BidMind: Commercial Potential of Connected TV Is Infinite

Bidmind sees a huge commercial potential of Connected TV advertising: As CTV viewership is growing due to pandemic, more and more brands are looking for opportunities to advertise there.

September 4, 2020
Facebook Boycott: Will CTV Benefit from It?

Facebook boycott by advertisers reshapes the advertising ecosystem. Which new advertising platforms emerge? Learn why you should divert your ad budgets to CTV.

August 31, 2020
What Is OTT Advertising? A Detailed Guide for Beginners

August 21, 2020
If you are thinking of running an advertising campaign with contextual targeting, then 2021 is likely to be your year. Both Safari and Mozilla Firefox are now restricting the use of third party cookies and Google looks set to follow the same course. More privacy legislation like GDPR is in the works too.
What is Programmatic TV? Benefits, Drawbacks, and Perspectives

During the last several years, though, the television industry has been experiencing shifts, as programmatic television buying has entered the territory. What does programmatic TV entail, and what opportunities and challenges it brings to marketers? Let's figure it out.

August 20, 2020
CTV is Where the Viewers Go and Advertisers Should Follow
Why CTV threatens its predecessor TV? .Let's take a look at the CTV's rapid uptake, where it leaves linear TV, and what it all means for advertisers.

August 6, 2020
How to Target Ads for Gen Z on CTV?
How does advertising differ depending on the age of the target audience? Some marketers pay little attention to it while others adjust their products or services to satisfy consumers of a certain age. When being aware of generations' preferences and interests, advertisers can focus on the channels where buyers spend most of the time.

July 22, 2020
Using publishers embeddings to improve performance oriented campaigns
With the number of publishers growing every year it becomes more and more complicated to deal manually with campaigns management. It is evident that such a strategy is far from optimal and some sophisticated tools needed to deal with such high cardinality features as publishers are.

July 13, 2020
The connected TV future is now
Fiksu, a renowned cross-environment programmatic platform, recently announced the launch of BidMind, a self-serve platform for marketing on connected TV (CTV).

We asked Fiksu's chief technical officer Oleg Fogel to talk about its recent release, the platform strengths and opportunities it offers. We also took a peep behind the scenes at the work of the platform, its advantages over competitors, and asked about the industry challenges.

July 9, 2020
CTV Boom Explained: An Exclusive Interview that Answers Why You Should Be Looking Into CTV Ads

In post-lockdown times, efficiency becomes a central point in running campaigns on all media, including connected TV. Today, we're talking with Reid Mitnick, Fiksu's Sales Director about BidMind, the latest self-serve platform for marketing across environments to see how its features help brands increase their CTV ads' GRP.

July 9, 2020
Fiksu DSP launches BidMind, a CTV advertising platform
Boston, July 6, 2020 — Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV.

July 6, 2020
Coronavirus lockdown creates ample brand-building opportunities on CTV and OTT

With the rise of OTT and CTV advertising, it's crucial to build reliable partnerships, raise awareness of fraud and take steps to prevent it.

June 4, 2020
How to withstand ad fraud in the CTV environment

With the rise of OTT and CTV advertising, it's crucial to build reliable partnerships, raise awareness of fraud and take steps to prevent it.

April 28, 2020
Fiksu DSP now offers even more efficient ad campaign optimization and complete transparency through their self-serve platform
Fiksu, a demand-side platform for digital advertising, has announced the launch of its self-serve DSP. The platform has been built to empower marketers with scalable advertising tools and ensure full control over their ad campaigns. With the help of Fiksu self-serve DSP, advertisers can access inventory from premium supply-side platforms in various environments.
January 27, 2020
TechBytes with Anna Kuzmenko,
COO at Fiksu DSP

January 6 2020
The 3 best tactics from Fiksu to scale-up mobile advertising momentum

There was a time in marketing when advertising was all about showing your prospects how awesome your product was. Those were the days! But now the number of businesses has rocketed, the competition has gotten fiercer, and users are overloaded with information. These days marketing is not just about listing advantages, it's a marriage of fresh ideas and well thought-out strategies.
December 19, 2019
Should You Trust SSAI in CTV Advertising?

If you are a savvy marketer (or on your path to becoming one), you've probably heard about CTV advertising.. In this article, we're going to examine the strengths and weaknesses of SSAI, the most popular technology for serving ads on CTV.
December 9, 2019
How Can Brands Best Protect Themselves on CTV?
As ad spend on connected-TV grows, there are still a number of key issues which need to be ironed out. Some will require changes from OTT platforms themselves and cooperation across the industry, but there are steps advertisers can take now to protect themselves from CTV's pitfalls says Anna Kuzmenko, COO at Fiksu.
November 11, 2019